Email marketing is a form of digital marketing that gives you the opportunity to keep in touch with your target audience—keep them informed about products and services you offer, and share valuable content with them. It is regarded as cost-effective and generates a lot of profits.
Statistical records state that 87% of B2B marketers use email channels for distributing content. In addition, 31% of marketers use email newsletters as a top channel to nurture leads. Email marketing can be used for multiple purposes and it converts.
It is noteworthy that a lot of challenges are faced by marketers in their email marketing campaigns. One of such key challenges is the quantity of time creating a great-looking email from scratch consumes. Marketers may end up spending time crafting emails that are not spectacular because of the lack of efficient tools.
Nevertheless, email marketing doesn’t have to be all expensive. There are tools you can use not only to make the process easier but, also, to save time.
Read on if you want to find out those tools
1. HubSpot Email Hosting:
With overflowing inboxes flooding with impersonal messages, clients become more careful about what they click and read. You could use Hubspot’s email hosting to personalise emails and treat each customer as a unique individual that they are, even as your email list grows.
Forget about the stress of spending the whole day designing email layouts. You could make your emails look glossed and on-brand at an easy and quicker rate using Hubspot’s drag-and-drop email editor. Just like it is with the Canva design app for graphics designs, there are premade templates made available and also custom layouts with easy-to-use modules.
Customer Relationship Management (CRM) stores all the information you have on your customers, ranging from interests, demographics, past purchases, etc. HubSpot’s free email hosting tools help you to use customer data to your advantage by creating highly relevant emails based on it that will result in effective campaigns.
In addition, HubSpot email hosting could aid in crafting personalized emails in bulk. Furthermore, this email hosting could help check how well your email is performing, improve your email reputation, and avoid spam filters.
2. Omnisend:
Omnisend is a beginner-friendly email hosting that offers an all-in-one email and SMS marketing solution, but, for this article, we will be centring on its email marketing solution.
It could assist you build your email list and maintain customer relationships. Omnisend gives you access to stunning email campaigns using their easy-to-use drag-and-drop editor, adding diverse write-ups to personalise the experience for your customers.
It also helps you to schedule emails at a future date and time. Helps to categorise and target campaigns to the right audience based on customer data—past behaviour, demographics, purchase history, and more.
Utilise Omnisend’s product recommendation feature to automatically suggest products that your customers are likely to buy. From Omnisend, you can monitor your email campaign analytics—see how many people opened, clicked, and converted.
You could automatically sync your email and SMS audience with Facebook Custom Audiences and Google Ads.
What’s more, with their website sign-up forms, you could turn your website visitors into subscribers.
3. Sender Email Marketing Tool:
Sender offers you the chance to stay competitive whether you are just starting to build your email list or planning to scale your business.
You can use Sender to send out email types to prospects and customers of your store or services. They include a welcome email to a new client, a now back-in-stock notification email, a purchase order confirmation email, an abandoned cart recovery email, feedback, a review request email, and many more.
The basic benefit of using Sender for your newsletter marketing is the high-reputation infrastructure that ensures high deliverability. Therefore, your newsletters will directly land in the inboxes of your customers and not their Promotions tabs or Spam folder.
Through Sender, you can monitor sales reports, email and SMS performance reports, individual subscriber activity, and more. Additionally, you can view the performance of your email newsletters in relation to the recipient’s geographical location. It offers 24/7 live chat support, an email help desk, extensive help center tutorials, and so on.
4. Brevo:
Brevo, formerly known as Sendinblue, is an all-in-one marketing automation platform that helps business owners reach their target audience through emails, SMS, and chat. It is an affordable choice for businesses of all sizes especially since it offers a pricing model based on the number of emails sent last month. It also offers a generous free plan with all the necessary features included.
In addition, they help to deliver emails to your customers based on actions they make within your business. These are referred to as transactional emails.
It is noteworthy that Brevo allows you to share your campaigns on your Facebook, X, and LinkedIn accounts.
What’s more, Brevo possesses pre-built workflows which helps to build relationships, increase engagement, boost traffic, and improve revenue
5. MailChimp Email Marketing Tool:
Here, you can also craft professional-looking emails without coding or design skills which will help you save time and effort.
Mailchimp integrates with popular eCommerce platforms like Shopify, WooCommerce, and Magento. Through this, businesses are allowed to sync customer data, order history, and product information with Mailchimp.
They also integrate with landing page builders like Unbounce and Instapage which helps businesses to create eye-catching landing pages that align with their email campaigns.
In a nutshell:
Email marketing offers the promise to market your products on an owned channel without depending on the algorithm. It helps you reach out to thousands of audience individually and at once.
These tools mentioned in this article will automate the process which will help you save time and effort. Try them out and see which best suits your business.
Tags: digital marketing email marketing email marketing tools free email hosting